Side step: scientific witness program
The 1985-1986 field staff evaluation of witnesses also talks about the scientific witness program (the program denying
the health-risks of secondhand smoking)
Effectiveness
was important for the industry, which even looked at the diplomas of the
witnesses, and the effect on the audience (same memo as above):
The diploma also was important for the
economic witnesses. Professor Cotton Mather Lindsay (1940-2015) wrote a piece calling himself "Mr."
The industry disagreed
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