Promo-tours all over the USA
The Ogilvy and Mather promotion plan from previous blogpost effectively was executed and Robert D. Tollison and Richard E. Wagner started making media trips to promote Smoking and the State: Social costs, rent seeking, and public policy, just as the strategy dictated.
In 1992, the
industry planned a new media tour to promote the book The Economics of Smoking. The
document looks back on the 1988/1989 media tour
Assuming the
economists earned at least $3,000 per tour stop (see appendix, to be published at the end of the blogseries), the authors
must have earned well over $100,000 (on top of the $20,000 for writing the
book).
And some more advice in another letter
As always, the
industry was evaluating the economists
The media tour
results pleased the industry as the authors spoke with lots of media.
In 1995,
Tollison and Wagner participated in another media
tour, though it is not clear
from the LTDL which book they presented. The Economics of Smoking dates from 1992, so
there may be a missing publication. It
is not clear also why Tollison and Wagner received more media training from PR-firm
Fleishman-Hillard in 1991
The LTDL
has some examples of the interviews, showing Tollison’s one sided argumentation
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